Zoek in het archief
 
terug

Check the original
News breaking: 2018-01-04

Mavenir neemt Aquto over om mobiele operators te helpen bij het genereren van gegevens en klantloyaliteit

RICHARDSON, Texas – (BUSINESS WIRE) – Mavenir, wereldleider op het gebied van mobiel berichtenverkeer en RCS, kondigt aan dat het Aquto, een marktleider in mobile sponsored data en data rewards, heeft overgenomen. Het cloudgebaseerde platform van Aquto biedt nieuwe mogelijkheden voor de portfolio van Mavenir door een brug te slaan naar de mobiele marketing- en advertentie-ecosystemen.

Gesponsorde gegevens stellen gebruikers in staat om cellulaire gegevensconnectiviteit te verkrijgen via sponsoring door derde partijen, en bedrijven kunnen gegevenssponsoring gebruiken om gebruikers te bereiken en mobiele betrokkenheid te vergroten.

Aquto gebruikt gegevens als een vorm van valuta om de betrokkenheid bij marketeers te verbeteren om sponsoring van mobiele gegevens te financieren. De technologie van Aquto stelt marketeers vervolgens in staat gebruik te maken van datasponsoring om de mobiele betrokkenheid bij elk type mobiele campagne te verbeteren.

Mavenir Acquires Aquto to Help Mobile Operators Drive Data Monetization and Customer Loyalty

Enabling Mobile Operators to reduce churn of Prepaid customers

RICHARDSON, Texas–(BUSINESS WIRE)– Mavenir, the world leader in mobile messaging and RCS, announces it has acquired Aquto, the leader in mobile sponsored data and data rewards. Aquto’s cloud-based sponsored data platform brings new capability to Mavenir’s portfolio of carrier revenue generation products by building a bridge to the mobile marketing and advertising ecosystems.

Sponsored data enables users to gain cellular data connectivity through 3rd party sponsorships, and enterprises can use data sponsorship to reach users and increase mobile engagement.

Aquto uses data as a form of currency to improve engagement with marketers to fund sponsorship of mobile data. Aquto’s technology then enables marketers to use data sponsorship to improve mobile engagement across any type of mobile campaign (app downloads, in-app engagement, media, etc.) such as:

1) Native Data Rewards: Enables in-app engagement for native experiences (i.e. make an in-app purchase, or take actions in an app, and receive a data reward) and drives loyalty.

2) Mobile Media Data Rewards: Drives engagement and improves conversions with mobile advertising/media.

3) Offline Rewards: Drives in-store engagement with Physical Data Rewards vouchers on packaged goods, soft drinks, etc.

4) Zero Rating: Enables users to engage with a mobile app or content without getting charged for any usage allowing enterprises to drive specific user behavior, cost savings and loyalty.

“What’s critical to the subscriber is mobile data connectivity and what’s important to carriers is monetization and loyalty,” said Pardeep Kohli. “In this marketplace, operators can monetize sponsors through the value exchange model – where mobile data is the primary currency. Enterprises can attach data rewards to a specific call to action (CTA). Users/consumers, when provided with sponsored data services, engage more with the operator and ultimately buy more data from the operator (i.e. reduced churn by 5% and increased ARPU by 15% for prepaid subscribers).”

“Carriers worldwide trust Mavenir to deliver the best in class products and services, and we are excited to be a part of a great team that will enable us to scale our mobile marketing and advertising expertise and integrate with Mavenir’s portfolio,” said Susie Kim Riley, Founder and CEO, Aquto.

Added Kohli, “We believe that this can also rejuvenate the Prepaid market and help Operators reduce churn of those Prepaid customers. Mavenir will enable our 250+ Service providers customers to further monetize their messaging and data service. The Aquto platform will also be complementary to our B2C Messaging offerings which include Messaging as a Platform (MaaP), RCS Hub, and Multi-ID and will integrate into Mavenir’s in-network product evolution and hosted service plans for voice & messaging.”

The SaaS Platform Distribution is available either as a white-label Sponsored Data platform to enable single MNO or group of MNOs or as Global Sponsored Data Platform connected to all MNOs.

The Aquto team brings strong partnerships with Tier 1 carriers globally, including America Movil, AT&T, Telefonica, Verizon, as well as a portfolio of patents issued/pending on Sponsored Data and Data Rewards, and a rich set of partnerships with major agencies and brands.

About Mavenir:

Mavenir is purpose-built to redefine mobile network economics for Communication Service Providers (CSPs). Our solutions pave the way to 5G with 100% software-based, end-to-end, Cloud Native network solutions. Leveraging industry-leading firsts in VoLTE, VoWiFi, Advanced Messaging (RCS), Multi-ID, vEPC and Cloud RAN, Mavenir accelerates network transformation for more than 250+ CSP customers in over 130 countries, serving over 50% of the world’s subscribers.

We embrace disruptive, innovative technology architectures and business models that drive service agility, flexibility, and velocity. With solutions that propel NFV evolution to achieve web-scale economics, Mavenir offers solutions to CSPs for revenue generation, cost reduction and revenue protection. Mavenir.com

View source version on businesswire.com: http://www.businesswire.com/news/home/20180104005447/en/

Contacts

Mavenir

Maryvonne Tubb

pr@mavenir.com

or

Loren Guertin

mavenir@matternow.com

or

Hannah Locke

mavenir@hotwirePR.com

Deze bekendmaking is officieel geldend in de originele brontaal. Vertalingen zijn slechts als leeshulp bedoeld en moeten worden vergeleken met de tekst in de brontaal, die als enige rechtsgeldig is.